January 2024 – SEO in a Nutshell

by | Feb 1, 2024 | SEO Newsletter | 0 comments

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I’ve read dozens of SEO articles and forum discussions this January, so you don’t have to. 

Here’s the top three:

💔 Google says: “Sorry” – SEO Changes Can’t Guarantee You Traffic

[Article Source]


An SEO asked John Mueller (Google) if making certain changes will improve website traffic. The SEO wanted a response for his boss who questioned his proposed technical SEO changes. 

Mueller simply answered, “Nobody can guarantee you traffic, sorry.”

Asad’s Take:

Mueller gave a curt, but fitting reply. He reaffirms the absolute uncertainty of predicting results from SEO. Doing x cannever guarantee a result of y to traffic or rankings or sales. 

My general response to the above:

“Our advice is based on Google’s guidelines, industry best practice, and what has proven to work for ourselves and our clients, and other real-world results. Although we guarantee work and deliverables, we do not promise rankings or traffic.”

📋 9 Things to do When SEO is Great but Sales and Leads are Terrible

[Article Source]


Despite increased traffic, your sales and leads remain poor. This article offers actionable methods across design, content, trust signals, and more to help increase sales from existing traffic.

Asad’s Take:

Even if SEO efforts are getting you more sales and leads, CRO (conversion rate optimization) as above is a must for website strategy. It should be done constantly. There is always room for improvement. Start tracking user behavior. Microsoft Clarity is great for beginners.

💎 Finding Incredible Content Opportunities Using Reddit

[Article Source]


Follow these actionable tutorials on using the internet forum Reddit for keyword research and content ideas. Great for finding low-competition keywords. Basic and complex tutorials provided.

Asad’s Take:

Target low-competition keywords when you are starting out SEO for your website. They are typically easier to rank for. They will mostly be informational topics for your blog. Not for product/sales pages. 

At the least, visit subreddits in your niche and filter by Top, then by varying date ranges. See what topics people are struggling with. Publish genuinely helpful content on your website accordingly.


Any SEO questions? Contact Asad.

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